You are working to understand a customer business environment. Which two options are preferred data gathering techniques? (Select two.)
A. surveys
B. interviews
C. asking competitors
D. stock analysis reports
E. social media
Answer: A, B
Which option is used to describe a customer's vision, mission, strategy, and major initiatives?
A. business value chain
B. business model canvas
C. critical success factor
D. technology implementation plan
Answer: B
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